The Imperial PowerPoint template has been created to help you develop your presentation. Its design is modern, clean and elegant and it is important to follow these guidelines to ensure maximum impact.

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Why do we need a template?

Presenting a clear, consistent image of the College to raise its profile worldwide is key to making first impressions lasting impressions.

The Imperial PowerPoint template has been created to help you develop your presentation. Its design is modern, clean and elegant and it is important to follow these guidelines to ensure maximum impact.

Please bear in mind that PowerPoint is a convenient way of displaying graphical information to support your talk. The slides themselves are not the 'star of the show'. Audiences come to hear you speak and be moved or informed by what you have to say. Make sure that your slides only convey key information and are not too text heavy or busy, as this can detract from the message of your presentation.

Try to avoid using too much text onto one slide – you should have no more than seven bullet points. Using strong words can help cut down the length of a point.

The shorter the text, the more likely that your audience will read this in full and concentrate on listening to you speak.

Graphs, charts and diagrams

When designing slides, it’s important to ask yourself, "How much detail do I really need?" Presenters often include too much data in their on-screen charts.

There are several ways to display data in graphic form; here are a few things to keep in mind:

Pie charts: Use to show percentages. Limit the slices to 4-6 and contrast the most important slice either with colour or by 'exploding' the slice by dragging it away from the centre.

Vertical bar charts and horizontal bar charts: Use to show changes in quantity over time. Best if you limit the bars to 4-8.

Line charts: Use to demonstrate trends.

Using tables

In general, tables are good for side-by-side comparisons of quantitative data. But they can lack immediate visual impact. Using a table can depend on what you want your figures to show.

For example, if you want to emphasise that your contributions are significantly higher than two other parties, it's best to show that in the form of a bar chart.

Graph 1






If, on the other hand, you're trying to downplay the fact that your contributions are lower than others, a table will display the same information in a less dramatic way.

Graph 2




Using colour in tables: A neutral fill colour for tables and charts is light blue (RGB 228 / 231 / 233).

Other complementary colours in graphs or diagram s should b e neutrals or from the supporting palette below.

If you run out of colours, you can use the complementary colours at 50 per cent transparency for a lighter effect.

The supporting colour palette is:

Red RGB 197 / 22 / 56 Green RGB 0 / 144 / 103 Blue RGB 0 / 61 / 129 Y ellow RGB 230 / 142 / 38 Purple RGB 71 / 34 / 108 Imperial blue RGB 0 / 57 / 102


Photography is a vital part of making your presentation interesting to your audience.

However, you should only use images that support your message. White space is better than a poor image or one which is inappropriate.

An image of someone doing something or an item (e.g. the science itself or the end product) usually has more impact than a head shot of the person concerned, however eminent.

Coloured blocks, using the supporting colour palette, can be used to complement the colours in a photo. These can be squares or rectangles with no set ratio. A set of coloured squares is provided as part of the Toolkit and these can be stretched as appropriate.

Where can I find images?

A wide variety of images illustrating themes common to Imperial presentations, e.g. education, engineering, medicine, etc., are available in the Featured Images on the Asset Library.

Tips for using images

  • Avoid using PowerPoint clip art or other 'cartoon-like' line art.
  • Download images from the Asset Library.
  • Crop images so that space on the slide is not wasted and for focus and impact. Images should be warm, friendly and human with vivid colours.
  • It is more balanced to have a collection of images grouped on a slide, rather than an image next to every bullet point.
  • Photos should either be square or rectangular with the ratio 1:1.5.
  • Check the size of the images on a slide to ensure they are the same size. To do this, double click on the picture then click on the Sizetab.
  • Use the Align and Distribute function to ensure that images are aligned and evenly spaced. This can be found in the Drawing toolbar, usually at the bottom left of the screen. You need to highlight all the images concerned, then click on Align left, Align top, Distribute Horizontally, etc., as appropriate.