TextHeadings and subheadings are essential because they structure the hierarchy of content on webpages into clear sections. Good use of headings make pages that are user-friendly and easy to read.

Headings provide important technical functions too. They help visually impaired users and screen readers to navigate around the website. Headings are also important for improving search engine visibility.

But, improper use of headings will cause confusion and make it difficult for users and search engines to find key information.

Headings do’s

  • Do use Heading 1 (h1) as your main heading on your page, followed by h2, h3 and so on to maintain content hierarchy
  • Do use keyword in headings
  • Do include content to support each header

Headings don’ts

  • Don’t use headings simply to apply effects to your text
  • Don’t apply the Heading 1 style to more than one heading on a page
  • Don’t use the same heading on every page.

For more advice, read this blog post Headings on your website pages: Do's and Don'ts, or this article with Tips for Using H1 to H6 Right Way.